Posts Tagged ‘entrepreneurship’

How do I love thee? Let me count the ways.

Thursday, August 20th, 2009 by Sebastian Holst

“How do I love thee? Let me count the ways. I love thee to the depth and breadth and height” - Sonnet 43, Elizabeth Barrett Browning

So “what’s love got to do with it?” (Private Dancer, Tina Turner) Hint: if people live for love, then businesses live for money

On July 14th, Microsoft announced Azure pricing and a “grace period” through PDC 2009. A primary rationale here is to enable development organizations to optimize deployment and monetization models to maximize Azure commercial opportunities.

So, whether you are a romantic (like Ms Browning above) or perhaps more hardened like Tina Turner’s Private Dancer (or Stanley Kubrick a la Full Metal Jacket), one thing is for sure - Microsoft wants Azure to “love you long time.” How deep, wide, high or long is the question.

Check out a this article in SD Times - PreEmptive’s Dotfuscator instruments Azure applications By David Worthington – where Dave Worthington makes many of the very same points.

Of course, we announced Runtime Intelligence Service (RIS) Azure support to help developers answer these very questions. While perhaps not as soaring as a sonnet – Runtime Intelligence allows for any .NET component deployed into Azure to be injected (post-build) with session, feature and method level monitoring. The runtime intelligence is streamed out of Azure for analysis. Other than writing a custom solution, this is perhaps the only means to measure adoption, usage patterns and performance inside Azure in near real-time.

Now, my posts are all intended to help you (blog followers) find more ways to make more money (we want to spread the love). So, you will note that I very specifically said the RIS helps to answer these questions. What the Azure development community really needs is an ROI calculator that will combine real usage data (from both legacy and piloted Azure applications) with Microsoft pricing and the offset IT expenses to come up with an Azure ROI calculator. I know there are lots of calculators being written – but how many of them can incorporate actual usage data before and after deployment to the cloud? That’s not our business – but could it be yours?

If yes, let me know and I will make sure you have what you need to call our RI Service via our RESTful API – making your calculator uniquely able to reliably predict cloud ROI.

As always, i have a more philosophical take on this issue on my personal blog at http://apps-are-people-too.blogspot.com/2009/08/how-do-i-love-thee-let-me-count-ways.html

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Posted in Application Lifecycle Management, DashO, Dotfuscator, Dotfuscator CE, IT Operations Management, Microsoft, Opportunity (swOt), Runtime Intelligence, Software Development Lifecycle Management, Threat (swoT) | No Comments »

Do you want to innovate? Change the way people live and work?

Tuesday, April 7th, 2009 by Sebastian Holst

If your answer to the above question is no - please go watch a rerun on TV and ask your mother to heat-up some of that leftover meatloaf you love - there is nothing I will write here that will be of any interest to you whatsoever.

Now for the living amongst you…,

I am always excited by any new or innovative idea - even if I personally have no ability or interest in doing anything about it. For example, why not make jellybeans that are shaped more like raisins than beans? You can market them as “jellybuttons” (you know – like bellybuttons) – if kids like them, branch out into other body parts. Now, I’ve always liked that idea, but I have no interest in doing anything about it.

Striking a lot closer to home professionally, I am always coming across (what I think are) great opportunities in the technology space – most often through friends who complain about some company’s poor execution (“if I were in their shoes, I would…”) or from colleagues passionate about the changes they are seeing (“don’t you see what this means!? Now we will be able to…”).  …and for the most part, I have no ability or interest in doing anything about them.

Until now.

I am going to use this PreEmptive platform as a clearing house for (potentially) great ideas looking for a good home. Of course, I hope readers will comment on the ideas I am able to toss out – but I also hope I will inspire a few others to share similar sparks of inspiration that might make a difference in someone else’s hands – I am a big believer that innovation breeds more innovation – so why keep good ideas locked up if you aren’t prepared to do anything with them? – we all suffer when that happens.

So, as a guiding principle, let me suggest that our ideas don’t have to be original – they only have to be great - lets find good homes for those great ideas before it’s too late (think of what happens to cute puppies if they are not adopted from the animal shelter in time).

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Posted in Opportunity (swOt) | No Comments »